I built my coaching from a simple idea: training should make you stronger, faster, and harder to break in life, not just in the gym.

I started as a 125kg bodybuilder who thought strength was everything. Then I swung to the other extreme, running ultra marathons and breaking myself down because I thought endurance was the only way. Both sides taught me hard lessons. What I discovered is that real performance comes from blending the two, strength and endurance together.

Over the last 21 years I have coached hundreds of athletes and everyday people to run further, lift heavier, and build the kind of mindset that outlasts setbacks. From first 10k finishes to some of the hardest ultra events in the world, I have seen what works and I have built systems that deliver.

I am not about fads, shortcuts, or Instagram fitness fluff. I am about doing the work, building resilience, and becoming the strongest version of yourself, physically and mentally.